Our values

 

Soho Equestrian is a British equestrian brand formed in January 2022. 

 

Owners Rob Waine & Ben Franklin run a successful international dressage training centre from their base in Buckinghamshire - UK. Both regularly train clients in the USA and the UAE and developing such a large and diverse client base has given them a great insight into what people really want when it comes to riding wear.

 

"In such a fast moving and increasingly commercial market, it is important to us to provide purpose made clothing which always puts the rider first. We want to create luxury clothes and accessories with affordable pricing for all types of riders, whether they are professional or amateur, small or curvaceous.

Everyone deserves to look and feel a million dollars. We want to elevate, empower and inspire those that wear our clothes to feel good and beautiful."